About:

My Story, Mission & Values...

Originally from Portugal, so far I've lived in various places in the world, such as London UK, Florida USA and Munich Germany.

Working at tech companies in marketing/sales for 7 years, I learned a tone but at some point plateaued, essentially dissatisfied with the philosophy of the large corporations I was helping grow.

Began bootstrapping with software developers, as a “side-hustle”, helping develop creative projects and attract/convert paying clients for software-as-a-service — just for fun, but it soon became my obsession.

Through trial and error, venturing on a 6 year journey of self-development, “blood & tears”, I started figuring out what actually works for startup business development — to identify/connect with business owners who already have the need and look to build new technology solutions. This led me to make the transition from my 9-5 job to my full-time business based on my purpose and mission of empowering creative entrepreneurial software developers build sustainable systems for the world, while enjoying the journey, doing what they're passionate about, making money and following their purpose in life.

Values for me are the protocol that guide my decisions, 

learnt from empirical knowledge and real life experience:

• Truth: keep it real unconditionally.

• Commitment: prioritise the priority faithfully.

• Integrity: keep the covenants regardless.

Outside of work, I like to hang out at the beach, explore nature, play guitar and drums, attend music events, dance, travel, read obscure books, watch films and documentaries, contemplate art, play sports, throw parties, go to church, meet interesting people who think different, eat good food, drink wine, camp, swim, relax and always learn/improve myself in all areas of life...